Hitting Target with AI

Rising Sales Sessions NL | Hitting Target with AI: How AEs Sell More and Work Smarter | 22 October 2026

A practical evening for Account Executives in the Netherlands. Learn from other AEs how they use AI to hit target, build more pipeline and work smarter. Wichard Boon (Head of GTM, Bonnie) shows the AI workflows he runs every day, followed by roundtables where you build your own 30-day AI plan. Hosted by Vormats in Amsterdam. Drinks included.

Most AEs use AI for one thing: writing emails faster. That is the least interesting use case.

On 22 October I'm opening the next Rising Sales Session in Amsterdam: Hitting Target with AI, how AEs sell more and work smarter.

I'll show the workflows I actually run every week at Bonnie: building and enriching target lists, prepping every call, turning call transcripts into CRM updates and follow-ups automatically, and running outreach across LinkedIn, email and WhatsApp from one flow. Including the things I switched off again.

Then it's your turn. Roundtables with other AEs: what do you use, where does it break, and which one workflow will you build in the next 30 days.

📅 Thursday 22 October, 17:30 to 21:15
📍 Vormats, Prinseneiland 12, Amsterdam
🎟️ 25 euros, link in the comments

For Account Executives in the Netherlands who want to hit their number with less grind. Who's in?

Next Rising Sales Session is on: 22 October in Amsterdam, hosted by Vormats.

Theme: Hitting Target with AI, how AEs sell more and work smarter. Wichard Boon opens with the AI workflows he runs daily at Bonnie, then we go into roundtables where AEs share what actually works and leave with a 30-day plan.

📅 22 October, 17:30 to 21:15
📍 Vormats, Prinseneiland 12, Amsterdam
🎟️ 25 euros, link in the comments

If you're an AE in the Netherlands, this one is for you. See you there?

We are excited to invite you to the next Rising Sales Session on 22 October.

Theme: Hitting Target with AI, how AEs sell more and work smarter. AI is changing how sellers prospect, prepare and follow up. In this session we look at what AEs actually use to hit their number, where it breaks, and how to build a workflow you can run the next day.

Wichard Boon, Head of GTM at Bonnie, opens with the AI workflows he runs every week, followed by roundtables where AEs share their own approach and leave with a 30-day plan.

📅 Date: 22 October
🕠 Time: 17:30 to 21:15
📍 Location: Vormats, Prinseneiland 12, Amsterdam

Hosted by Vormats. If you would like to join, get your ticket via the link below or reach out to our community leads Wichard Boon or Jeroen van Duijn.

Subject: Rising Sales Session, 22 October: Hitting Target with AI

Hi {first_name},

The next Rising Sales Session is on Thursday 22 October in Amsterdam, hosted by Vormats.

Theme: Hitting Target with AI, how AEs sell more and work smarter. Wichard Boon (Head of GTM at Bonnie) opens with the AI workflows he runs every week: prospecting, call prep, follow-ups and outreach. Then roundtables with other AEs, where you leave with your own 30-day plan.

When: Thursday 22 October, 17:30 to 21:15
Where: Vormats, Prinseneiland 12, Amsterdam
Tickets: 25 euros with code Pay-Per-Ticket: [EVENTBRITE-LINK]

Small group, max 30. Drinks included. See you there?

Rising Sales Sessions team

{first_name}, on 22 October we're hosting the next Rising Sales Session in Amsterdam: Hitting Target with AI, how AEs sell more and work smarter.

Wichard Boon (Head of GTM at Bonnie) shows the AI workflows he runs daily, then roundtables with other AEs where you build your own 30-day plan.

Tickets are 25 euros with the code Pay-Per-Ticket:
[EVENTBRITE-LINK]

Are you joining?

Quick one on the Rising Sales Session on 22 October: you leave with a 30-day AI plan you can run the next day. Small group, practical, hosted by Vormats.

Would be great to see you there.

Last spots for 22 October. Small group of AEs, practical AI workflows, drinks at Vormats. Link: [EVENTBRITE-LINK]

Hi {first_name}, on 22 October I'm opening the next Rising Sales Session in Amsterdam: Hitting Target with AI, how AEs sell more and work smarter. I'll show the AI workflows I run every week (prospecting, call prep, follow-ups, outreach), then roundtables with other AEs to build your own 30-day plan.

Vormats, Prinseneiland 12, 17:30 to 21:15. Tickets 25 euros with code Pay-Per-Ticket: [EVENTBRITE-LINK]

Would be great to have you there. Are you in?

Hi {first_name}, short one: a few spots left for 22 October. Small group, practical, and you leave with something you can use the next day. Let me know if you want to join.

Hi {first_name}, I co-run Rising Sales Sessions NL, a community for AEs. Next session is 22 October in Amsterdam: Hitting Target with AI. Would love to have you there, happy to connect and share the details.

Thanks for connecting, {first_name}. On 22 October we host the next Rising Sales Session in Amsterdam, hosted by Vormats. Theme: Hitting Target with AI, how AEs sell more and work smarter. Wichard Boon (Head of GTM at Bonnie) opens with the AI workflows he runs every week, then roundtables where AEs share what actually works and leave with a 30-day plan.

Vormats, Prinseneiland 12, 17:30 to 21:15. Tickets 25 euros with code Pay-Per-Ticket: [EVENTBRITE-LINK]

Small group, max 30. Are you in?

Three things I'll show on 22 October at Rising Sales Sessions NL:
1. How a call transcript becomes a CRM update and a follow-up email before I'm back at my desk.
2. How I build and enrich a target list of 200 venues in under an hour.
3. The one automation I switched off again, and why.
Tickets (25 euros, code Pay-Per-Ticket): [link]

Two weeks until Rising Sales Sessions NL on 22 October. [X] AEs signed up so far, [Y] spots left. Practical AI workflows for AEs, roundtables, drinks at Vormats. Link below.

Hi {first_name}, see you Thursday at Rising Sales Sessions NL. Doors open 17:30 at Vormats, Prinseneiland 12, Amsterdam. We start at 18:00, drinks and food are taken care of. Bring one AI workflow you already use, we'll build on it at the tables. Questions: just reply here.