Rising Sales Sessions NL team pageThu 22 Oct 2026, 17:30 to 21:15, Amsterdam

Hitting Target with AI

How AEs sell more and work smarter. Wichard Boon opens with the AI workflows he runs every week at Bonnie, then roundtables where AEs build their own 30-day plan. For Account Executives in the Netherlands.

show for

Who does what

Every text you need is on this page with a copy button. If you'd rather have us prepare it in your name, say so in Slack.

Eventbrite page live, cap 30Mary set it up. Link is in Slack and on this page.Marylive
Let Lucas know the session moved to the Bonnie officeVenue changed on 14 September. Thank Vormats, keep the door open for a later session.Jeroennew
Invite AEs from own networkRuns from the Outreach tab: day 1, day 3, day 6, replies visible for everyone.Wicharddrip ready, starts Monday
Invite AEs from own networkConnection note and follow-up below.Jeroenstarts when link is live
Expandi campaign for AEs in NLTwo lists (experienced and rising AEs) in NL and EN, Jelmer sets up, Tim delivers the lead lists. New message 1 versions below.Chris + Jelmer + Timwaiting for lists
Announcement post on LinkedInLink in the first comment.Wichardcopy ready
React or repost within the hourShort team version below, add your own words.Jeroen, Chris, Timcopy ready
Visual + post on the Sessions community pageText below, same style as the previous sessions.Marycopy ready
Email to the communityLink is live. Draft below.Marycopy ready
Talk (20 min) and roundtable questionsOutline at the bottom.Wichardin progress
Moderate the roundtablesSecond table depending on sign-ups.Jeroen, possibly Chris or TimJeroen confirmed
Sign-ups into the Sessions HubSpot boardForm submissions arrive in Slack.Wichard / Jeroenongoing
December session: sake tastingBluebird budget 75% confirmed, date to pick.Chris, Jeroen, Wichardlater
doneneeded firstready to golater

Outreach Wichard

The AEs from Wichard's own LinkedIn connections, who has been messaged, and what they answered. Messages go out from Wichard's account on weekdays between 09:00 and 18:00: day 1, day 3, day 6, and the sequence stops the moment someone replies. Each person gets one of four versions: experienced AEs (3+ years, no community name, AEs from different companies showing how they use AI) or AEs early in their career (Rising Sales Session), in Dutch for native Dutch speakers and English for everyone else. Click the segment or language tag on a row to switch it. Replies come back here on their own. Each one gets sorted as coming, maybe or can't make it. Only coming and maybe count as interest. Below that: who is interested but has no ticket yet, matched against the Eventbrite list by name, and Chris' Expandi campaigns. Everyone can watch. Changing something (start, pause, untick, remove, send) needs the team code from Slack.

Drip paused
Tickets Eventbrite sync
In dripWhoVersionSequenceReplyComing?Note
Add someone

The messages, four versions

Placeholders. {first_name} and {link} are filled in per person. Experienced = 3+ years as an AE: just "a group of AEs" (never the word experienced) and no community name in the text, so it does not read as a starters' event. Pitch: new ideas, learn from each other, good networking. Rising = early in their AE career. Dutch for native Dutch speakers, English for the rest. Day 3 and day 6 only go to people who have not replied. Edit and save, the next send uses the new text.

Day 1, experienced AEs

Englishno community name
Nederlandsgeen community-naam

Day 1, rising AEs

Englishrising sales talent
Nederlandsrising sales talent

Day 3, only if no reply

Experienced, English
Experienced, Nederlands
Rising, English
Rising, Nederlands

Day 6, last one, only if no reply

English
Nederlands

Log

    Run of show

    Sessions standard. Everyone receives the slides and the full list of workflows from all tables afterwards.

    Walk-in

    Drinks at the Bonnie office.

    Welcome

    Bonnie and the Sessions team, 10 min.

    Talk: The AE week with AI, what I actually use

    Wichard Boon, 20 min. Prospecting and list building, call prep, transcript to CRM update and follow-up, outreach across LinkedIn, email and WhatsApp from one flow, and what got switched off again.

    Q&A

    10 min.

    Roundtables

    Groups of 5-6, 40 min, Jeroen moderates. Three questions per table.

    Share-out

    One insight and one 30-day plan per table, 15 min. Then drinks until 21:15.

    Outreach order

    In sequence, not on fixed dates. It all starts the moment the Eventbrite link is in Slack.

    Eventbrite page live, link in Slack (done)EventbriteMary
    Expandi message 1 starts, message 2 three days laterLinkedIn DM, Chris' accountJelmer + Chris
    DMs to own AE connections: Wichard automatic from the Outreach tab, Jeroen by handLinkedIn DM, own accountsWichard, Jeroen
    Announcement post, link in the first commentLinkedInWichard
    React or repost within the hourLinkedInJeroen, Chris, Tim
    Visual + post on the Sessions community pageLinkedInMary
    Email to the community with link and codeEmailMary / Jelmer
    Teaser post, about two weeks inLinkedInWichard
    Reminder post and reminder DM, about three weeks beforeLinkedInWichard + Chris
    Practical info to everyone signed up, days beforeWhatsApp / emailMary / Wichard
    Post-event post with photos, the day afterLinkedInMary

    Eventbrite

    Live, set up by Mary. Cap at 30, 25 euros, code Pay-Per-Ticket. Texts kept here in case the page needs an edit.

    Titleevent name
    Rising Sales Sessions NL | Hitting Target with AI: How AEs Sell More and Work Smarter | 22 October 2026
    Short descriptionsummary field
    A practical evening for Account Executives in the Netherlands. Learn from other AEs how they use AI to hit target, build more pipeline and work smarter. AEs from different companies show the AI workflows they run every day, followed by roundtables where you build your own 30-day AI plan. At the Bonnie office in Amsterdam. Drinks included.
    Long descriptionabout this event
    Most AEs use AI to write emails faster. That is the least interesting use case.

In this session AEs from different companies walk through how they actually run their week with AI: building and enriching target lists, preparing every call, turning call transcripts into CRM updates and follow-ups automatically, and running outreach across LinkedIn, email and WhatsApp from one workflow. Including what went wrong along the way. Wichard Boon (Bonnie) is one of the speakers.

After the talk we split into small roundtables with other AEs:
- What do you already use every week, and what does it deliver?
- Where does it break? (data, CRM, compliance, quality)
- Which one workflow will you build in the next 30 days?

Every table shares its best insight and 30-day plan, then we close with drinks and networking. Everyone receives the slides and the full list of workflows afterwards.

Programme
17:30 Walk-in and drinks
18:00 Welcome
18:10 Talks: how AEs from different companies use AI to hit target (Wichard Boon and others)
18:30 Q&A
18:40 Roundtables
19:20 Share-out: one insight and one 30-day plan per table
19:40 Drinks and networking until 21:15

For whom: Account Executives in the Netherlands. Built for AEs, by AEs.

Location: Bonnie office, Herengracht 107, 1015 BE Amsterdam
Tickets: 25 euros, use code Pay-Per-Ticket

    LinkedIn

    Wichard posts first with the link in the first comment. Jeroen, Chris and Tim post their own version or repost within the hour. Mary posts on the Sessions community page and sends the email.

    Announcement postWichard. First comment: Eventbrite link + code. Tag Jeroen, Chris, Tim.
    Most AEs use AI for one thing: writing emails faster. That is the least interesting use case.

On 22 October I'm opening the next Rising Sales Session in Amsterdam: Hitting Target with AI, how AEs sell more and work smarter.

AEs from different companies show how they actually use AI to hit target: building and enriching target lists, prepping calls, turning call transcripts into CRM updates and follow-ups, running outreach from one flow. I'm one of them, including the things I switched off again.

Then it's your turn. Roundtables with other AEs: what do you use, where does it break, and which one workflow will you build in the next 30 days.

📅 Thursday 22 October, 17:30 to 21:15
📍 Bonnie office, Herengracht 107, Amsterdam
🎟️ 25 euros, link in the comments

For Account Executives in the Netherlands who want to hit their number with less grind. Who's in?
    Team postJeroen, Chris, Tim. Short version, add your own words.
    Next Rising Sales Session is on: 22 October at the Bonnie office in Amsterdam.

Theme: Hitting Target with AI, how AEs sell more and work smarter. AEs from different companies show how they use AI to hit target, Wichard Boon among them, then we go into roundtables where AEs share what actually works and leave with a 30-day plan.

📅 22 October, 17:30 to 21:15
📍 Bonnie office, Herengracht 107, Amsterdam
🎟️ 25 euros, link in the comments

If you're an AE in the Netherlands, this one is for you. See you there?
    Sessions community pageMary. Same style as the previous session posts.
    We are excited to invite you to the next Rising Sales Session on 22 October.

Theme: Hitting Target with AI, how AEs sell more and work smarter. AI is changing how sellers prospect, prepare and follow up. In this session we look at what AEs actually use to hit their number, where it breaks, and how to build a workflow you can run the next day.

AEs from different companies show how they use AI in their week, Wichard Boon (Bonnie) among them, followed by roundtables where AEs share their own approach and leave with a 30-day plan.

📅 Date: 22 October
🕠 Time: 17:30 to 21:15
📍 Location: Bonnie office, Herengracht 107, Amsterdam

Hosted at the Bonnie office on the Herengracht. If you would like to join, get your ticket via the link below or reach out to our community leads Wichard Boon or Jeroen van Duijn.
    Community emailMary / Jelmer. Send once the link is live.
    Subject: Rising Sales Session, 22 October: Hitting Target with AI

Hi {first_name},

The next Rising Sales Session is on Thursday 22 October at the Bonnie office in Amsterdam.

Theme: Hitting Target with AI, how AEs sell more and work smarter. AEs from different companies show how they use AI to hit target: prospecting, call prep, follow-ups and outreach. Then roundtables with other AEs, where you leave with your own 30-day plan.

When: Thursday 22 October, 17:30 to 21:15
Where: Bonnie office, Herengracht 107, 1015 BE Amsterdam
Tickets: 25 euros with code Pay-Per-Ticket: https://www.eventbrite.nl/e/rising-sales-sessions-nl-22-october-2026-tickets-1983259819508?discount=Pay-Per-Ticket&aff=oddtdtcreator

Small group, max 30. Drinks included. See you there?

Rising Sales Sessions team
    First comment under the postPost it right after publishing. The link applies the code automatically.
    Tickets (25 euros, code Pay-Per-Ticket already applied): https://www.eventbrite.nl/e/rising-sales-sessions-nl-22-october-2026-tickets-1983259819508?discount=Pay-Per-Ticket&aff=oddtdtcreator

    Expandi, Chris' account

    Sender is Chris, first person, peer to peer: a community lead inviting a fellow seller, not a marketing blast.

    Briefing. Account Executives in the Netherlands. Two lists, two versions: experienced AEs (title says Senior, Sr., Enterprise, Key Account, Large, Corporate, or 3+ years as AE) get the version without the community name and without the word experienced: a group of AEs showing how they use AI, learn from each other, good networking. The rest get the Rising Sales Session version. Dutch version for profiles that are clearly Dutch (Dutch name, Dutch headline), English for everyone else. Overlap with Wichard's own list is fine (agreed in Slack), exclude hospitality and restaurant profiles. Plain language, no "excited to", no hashtags, max one emoji. Message 1 under 350 characters, message 2 three days later, message 3 optional seven days before the event.

    Message 1, experienced AEs, Englishday 0
    {first_name}, on 22 October we're getting a group of AEs together at the Bonnie office in Amsterdam: how do you use AI to hit target? AEs from different companies show what they actually use, then roundtables and drinks. New ideas, learn from each other, meet good people.

25 euros with code Pay-Per-Ticket: https://www.eventbrite.nl/e/rising-sales-sessions-nl-22-october-2026-tickets-1983259819508?discount=Pay-Per-Ticket&aff=oddtdtcreator

Are you in?
    Bericht 1, ervaren AE's, Nederlandsdag 0
    {first_name}, op 22 oktober zitten we met een groep AE's op het Bonnie-kantoor in Amsterdam: hoe zet jij AI in om target te halen? AE's van verschillende bedrijven laten zien wat ze echt gebruiken, daarna aan tafels verder en borrel. Nieuwe ideeën, van elkaar leren, goede mensen ontmoeten.

25 euro met code Pay-Per-Ticket: https://www.eventbrite.nl/e/rising-sales-sessions-nl-22-october-2026-tickets-1983259819508?discount=Pay-Per-Ticket&aff=oddtdtcreator

Ben je erbij?
    Message 1, rising AEs, Englishday 0
    {first_name}, on 22 October we're hosting the next Rising Sales Session at the Bonnie office in Amsterdam: Hitting Target with AI. AEs from different companies show how they use AI day to day, then roundtables where you build your own 30-day plan.

25 euros with code Pay-Per-Ticket: https://www.eventbrite.nl/e/rising-sales-sessions-nl-22-october-2026-tickets-1983259819508?discount=Pay-Per-Ticket&aff=oddtdtcreator

Are you joining?
    Bericht 1, rising AE's, Nederlandsdag 0
    {first_name}, op 22 oktober is de volgende Rising Sales Session op het Bonnie-kantoor in Amsterdam: Hitting Target with AI. AE's van verschillende bedrijven laten zien hoe ze AI in hun dag gebruiken, daarna bouw je aan tafel je eigen 30-dagenplan.

25 euro met code Pay-Per-Ticket: https://www.eventbrite.nl/e/rising-sales-sessions-nl-22-october-2026-tickets-1983259819508?discount=Pay-Per-Ticket&aff=oddtdtcreator

Doe je mee?
    Message 2, Englishday 3
    Quick one on the AE session on 22 October: you leave with an AI plan for the next 30 days that you can use the day after. Small group, practical, at the Bonnie office (Herengracht 107, Amsterdam).

Would be great to see you there.
    Bericht 2, Nederlandsdag 3
    Korte reminder voor de AE-sessie op 22 oktober: je gaat naar huis met een AI-plan voor de komende 30 dagen dat je de dag erna al kunt gebruiken. Kleine groep, praktisch, op het Bonnie-kantoor (Herengracht 107, Amsterdam).

Zou leuk zijn om je daar te zien.
    Message 3, Englishoptional, 7 days before
    Last spots for 22 October. Small group of AEs, practical AI workflows, drinks at the Bonnie office (Herengracht 107). Link: https://www.eventbrite.nl/e/rising-sales-sessions-nl-22-october-2026-tickets-1983259819508?discount=Pay-Per-Ticket&aff=oddtdtcreator
    Bericht 3, Nederlandsoptioneel, 7 dagen ervoor
    Laatste plekken voor 22 oktober. Kleine groep AE's, praktische AI-workflows, borrel op het Bonnie-kantoor (Herengracht 107). Link: https://www.eventbrite.nl/e/rising-sales-sessions-nl-22-october-2026-tickets-1983259819508?discount=Pay-Per-Ticket&aff=oddtdtcreator

    DMs from your own account

    Two versions, two languages. Experienced AEs (3+ years): just "a group of AEs", never "experienced" in the text, and no "Rising Sales Session" either, they would read that as not for them. The pitch is new ideas, learning from each other and good networking. AEs early in their career: the Rising Sales Session with a 30-day plan. Dutch for native Dutch speakers, English for everyone else. Wichard's run automatically from the Outreach tab. Jeroen sends a connection request first, then the full message once accepted.

    Experienced AE, Englishmessage 1
    Hi {first_name}, on 22 October I'm getting a group of AEs together in Amsterdam around one question: how do you use AI to hit target? A few AEs from different companies show what they actually use (prospecting, prep, follow-up, outreach), then we carry on at the tables. New ideas, learning from each other, and good people to meet.

Bonnie office, Herengracht 107, Amsterdam, 17:30 to 21:15. 25 euros with code Pay-Per-Ticket: https://www.eventbrite.nl/e/rising-sales-sessions-nl-22-october-2026-tickets-1983259819508?discount=Pay-Per-Ticket&aff=oddtdtcreator

Max 30 people. Would be good to have you there. Are you in?
    Ervaren AE, Nederlandsbericht 1
    Hi {first_name}, op 22 oktober zit ik met een groep AE's in Amsterdam rond één vraag: hoe zet jij AI in om target te halen? Een paar AE's van verschillende bedrijven laten zien wat ze echt gebruiken (prospecting, voorbereiding, follow-up, outreach), daarna gaan we aan tafels verder. Nieuwe ideeën opdoen, van elkaar leren en goede mensen ontmoeten.

Bonnie-kantoor, Herengracht 107, Amsterdam, 17:30 tot 21:15. 25 euro met code Pay-Per-Ticket: https://www.eventbrite.nl/e/rising-sales-sessions-nl-22-october-2026-tickets-1983259819508?discount=Pay-Per-Ticket&aff=oddtdtcreator

Max 30 mensen. Ik zou het leuk vinden als je komt. Ben je erbij?
    Rising AE, Englishmessage 1
    Hi {first_name}, on 22 October we're hosting the next Rising Sales Session in Amsterdam: Hitting Target with AI. AEs from different companies show how they use AI day to day (prospecting, prep, follow-up, outreach), then roundtables where you leave with your own 30-day plan. Good way to meet AEs from other companies too.

Bonnie office, Herengracht 107, Amsterdam, 17:30 to 21:15. 25 euros with code Pay-Per-Ticket: https://www.eventbrite.nl/e/rising-sales-sessions-nl-22-october-2026-tickets-1983259819508?discount=Pay-Per-Ticket&aff=oddtdtcreator

Would be great to have you there. Are you in?
    Rising AE, Nederlandsbericht 1
    Hi {first_name}, op 22 oktober is de volgende Rising Sales Session in Amsterdam: Hitting Target with AI. AE's van verschillende bedrijven laten zien hoe zij AI in hun dag gebruiken (prospecting, voorbereiding, follow-up, outreach), daarna gaan we aan tafels verder en ga je met je eigen 30-dagenplan naar huis. Ook gewoon leuk om AE's van andere bedrijven te ontmoeten.

Bonnie-kantoor, Herengracht 107, Amsterdam, 17:30 tot 21:15. 25 euro met code Pay-Per-Ticket: https://www.eventbrite.nl/e/rising-sales-sessions-nl-22-october-2026-tickets-1983259819508?discount=Pay-Per-Ticket&aff=oddtdtcreator

Zou leuk zijn als je erbij bent. Doe je mee?
    Reminder experienced, Englishafter 3 to 4 days, only if no reply
    Hi {first_name}, short one: did you see my message about 22 October? AEs from different companies showing how they use AI, then drinks with a good crowd at the Bonnie office (Herengracht 107). Would be good to have you there: https://www.eventbrite.nl/e/rising-sales-sessions-nl-22-october-2026-tickets-1983259819508?discount=Pay-Per-Ticket&aff=oddtdtcreator
    Reminder ervaren, Nederlandsna 3 tot 4 dagen, alleen zonder reactie
    Hi {first_name}, heb je mijn bericht over 22 oktober nog gezien? AE's van verschillende bedrijven laten zien hoe ze AI gebruiken, daarna borrel met een goede groep op het Bonnie-kantoor (Herengracht 107). Zou leuk zijn als je erbij bent: https://www.eventbrite.nl/e/rising-sales-sessions-nl-22-october-2026-tickets-1983259819508?discount=Pay-Per-Ticket&aff=oddtdtcreator
    Reminder rising, Englishafter 3 to 4 days, only if no reply
    Hi {first_name}, short one: did you see my message about 22 October? AEs from different companies showing how they use AI, and you leave with a 30-day plan. Drinks at the Bonnie office (Herengracht 107). Would be fun to have you there: https://www.eventbrite.nl/e/rising-sales-sessions-nl-22-october-2026-tickets-1983259819508?discount=Pay-Per-Ticket&aff=oddtdtcreator
    Reminder rising, Nederlandsna 3 tot 4 dagen, alleen zonder reactie
    Hi {first_name}, heb je mijn bericht over 22 oktober nog gezien? AE's van verschillende bedrijven laten zien hoe ze AI gebruiken, en je gaat met een 30-dagenplan naar huis. Borrel op het Bonnie-kantoor (Herengracht 107). Zou leuk zijn als je erbij bent: https://www.eventbrite.nl/e/rising-sales-sessions-nl-22-october-2026-tickets-1983259819508?discount=Pay-Per-Ticket&aff=oddtdtcreator
    Connection request note, EnglishJeroen, max 300 characters
    Hi {first_name}, together with Wichard Boon I organise sessions for AEs in Amsterdam. Next one is 22 October: AEs from different companies showing how they use AI to hit target, then good networking. Happy to connect and share the details.
    Connectieverzoek, NederlandsJeroen, max 300 tekens
    Hi {first_name}, samen met Wichard Boon organiseer ik sessies voor AE's in Amsterdam. De volgende is 22 oktober: AE's van verschillende bedrijven laten zien hoe ze AI inzetten om target te halen, daarna netwerken. Leuk om te connecten, dan stuur ik je de details.
    After they accept, EnglishJeroen, message 1, experienced AEs
    Thanks for connecting, {first_name}. On 22 October we're getting a group of AEs together at the Bonnie office in Amsterdam around one question: how do you use AI to hit target? A few AEs from different companies show what they actually use (prospecting, prep, follow-up, outreach), then we carry on at the tables. New ideas, learning from each other, and good people to meet.

Bonnie office, Herengracht 107, Amsterdam, 17:30 to 21:15. Tickets 25 euros with code Pay-Per-Ticket: https://www.eventbrite.nl/e/rising-sales-sessions-nl-22-october-2026-tickets-1983259819508?discount=Pay-Per-Ticket&aff=oddtdtcreator

Max 30 people. Are you in?
    Na acceptatie, NederlandsJeroen, bericht 1, ervaren AE's
    Bedankt voor het connecten, {first_name}. Op 22 oktober zitten we met een groep AE's op het Bonnie-kantoor in Amsterdam rond één vraag: hoe zet jij AI in om target te halen? Een paar AE's van verschillende bedrijven laten zien wat ze echt gebruiken (prospecting, voorbereiding, follow-up, outreach), daarna gaan we aan tafels verder. Nieuwe ideeën opdoen, van elkaar leren en goede mensen ontmoeten.

Bonnie-kantoor, Herengracht 107, Amsterdam, 17:30 tot 21:15. Tickets 25 euro met code Pay-Per-Ticket: https://www.eventbrite.nl/e/rising-sales-sessions-nl-22-october-2026-tickets-1983259819508?discount=Pay-Per-Ticket&aff=oddtdtcreator

Max 30 mensen. Ben je erbij?

    Teaser, reminders, practical info

    For later in the run-up. Fill in the numbers on the day.

    Teaser postWichard, about two weeks in
    Three things I'll show on 22 October at Rising Sales Sessions NL:
1. How a call transcript becomes a CRM update and a follow-up email before I'm back at my desk.
2. How I build and enrich a target list of 200 venues in under an hour.
3. The one automation I switched off again, and why.
Tickets (25 euros, code Pay-Per-Ticket): [link]
    Reminder postWichard + Chris, about three weeks before
    Two weeks until Rising Sales Sessions NL on 22 October. [X] AEs signed up so far, [Y] spots left. Practical AI workflows for AEs, roundtables, drinks at the Bonnie office. Link below.
    Practical info to everyone signed upMary / Wichard, WhatsApp or email, days before
    Hi {first_name}, see you Thursday at Rising Sales Sessions NL. Doors open 17:30 at the Bonnie office, Herengracht 107, 1015 BE Amsterdam. We start at 18:00, drinks and food are taken care of. Bring one AI workflow you already use, we'll build on it at the tables. Questions: just reply here.

    Talk and roundtables

    Wichard's 20 minutes and the three questions Jeroen puts on every table.

    The AE week with AI, what I actually use

    1. Prospecting: building and enriching lists in minutes instead of hours
    2. Preparation: account and person research as a briefing for the call
    3. During and after the call: transcript to summary, CRM update and follow-up email, without typing
    4. Outreach at scale: LinkedIn, email and WhatsApp from one workflow, with a human at the controls
    5. What does not work: where AI ruins the deal (tone, invented facts, over-automating)
    6. My stack on one slide and what it saves per week

    Three questions per table

    1. Which AI tool or workflow do you already use every week? What does it deliver?
    2. Where does it break? Data, CRM, compliance, manager, quality.
    3. Pick one workflow you'll build in the next 30 days. What is step 1 tomorrow?

    Share-out

    Each table brings one insight and one 30-day plan. All plans go into the list everyone receives afterwards.